The manger of this football club has taken a team that was languishing at the bottom of the pile to championship level - it's reached the magic 4% of market leaders - and some would argue within the football fraternity that it IS the market leader. So how has that been done?
How many leaders of corporations or organisations do you know that have managed to achieve that?
Then they have the ability to think strategically, to know their competitor's weaknesses and to take advantage of that.
They have been able to take the brand away from it's industry to make it a household name. I'm not a football person by any stretch of the imagination yet here I am writing about it. That's success.
They have been able to focus on what's important, on the factors that made their team the most successful in the business this year. To go from a no-hoper, to a possible, to a probable, to the top.
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